- How to choose a mesothelioma law firm when seeking compensation for asbestos exposure clonedsgn
- How to choose a law firm domain
- How to choose a law firm name
How to choose a law firm
This article delves into the crucial steps lawyers must take to identify, develop, and grow a profitable niche practice area. From conducting thorough market research to implementing effective marketing strategies, we offer actionable insights to help legal professionals carve out a unique and sustainable space within their field, positioning themselves for enduring success bluepixel.
A major key to success in industry marketing is plugging into appropriate groups. Identify, join and find ways to get involved in related associations, from serving on committees to providing thought leadership. The beauty of industry organizations is you sometimes find yourself as the only lawyer, or one of just a few lawyers, in the group.
Once you think you’ve identified your legal niche (or niches), you should be testing to see if there is some pick-up on your idea. Set up a quick PPC campaign, do some social media marketing, and write a few blog posts around niche topics to see if they get any traction. But don’t go overboard – for example: rather than redesigning your entire website, consider putting together some one-off landing pages focusing on your newfound areas of expertise. Network with other lawyers in your chosen niche to get advice and hear about their experiences. Use that advice to refine your strategy on attracting clients to get you started.
Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.
How to choose a mesothelioma law firm when seeking compensation for asbestos exposure clonedsgn
Most mesothelioma law firms work on a contingency fee basis, meaning they only get paid if they win your case. This arrangement is crucial for victims and their families, as mesothelioma treatment can be incredibly expensive. Before signing any agreement, make sure you understand the firm’s fee structure and how much they will take from any settlement or verdict.
No amount of asbestos exposure is safe, and unfortunately, working conditions in many occupations mean that workers have been exposed to the deadly substance. The following are just some of the workers who are most at risk of developing asbestos-related diseases:
Your mesothelioma lawyer will discuss all of the types of claims that may be appropriate in your case. You may be eligible to file more than one type of asbestos claim. For example, you can talk to your attorney about workers’ compensation, filing a mesothelioma lawsuit and a claim with an asbestos trust fund.
Most mesothelioma law firms work on a contingency fee basis, meaning they only get paid if they win your case. This arrangement is crucial for victims and their families, as mesothelioma treatment can be incredibly expensive. Before signing any agreement, make sure you understand the firm’s fee structure and how much they will take from any settlement or verdict.
No amount of asbestos exposure is safe, and unfortunately, working conditions in many occupations mean that workers have been exposed to the deadly substance. The following are just some of the workers who are most at risk of developing asbestos-related diseases:
Your mesothelioma lawyer will discuss all of the types of claims that may be appropriate in your case. You may be eligible to file more than one type of asbestos claim. For example, you can talk to your attorney about workers’ compensation, filing a mesothelioma lawsuit and a claim with an asbestos trust fund.
How to choose a law firm domain
If possible, include specific details about your target market location within the URL itself. Including geographic indicators like state, city or county names in your URL can significantly improve the chances of potential clients finding you when searching for a lawyer nearby.
That said, owning multiple domains can be beneficial in many cases. For example, if your primary domain is MiamiCriminalLawyer.com, you have a strong, keyword-rich domain. However, you may also want a shorter, more brandable domain — such as SmithLaw.com — for use on business cards, email addresses, or when sharing your website verbally. In this case, you could register SmithLaw.com and have it redirect to your primary domain, ensuring consistency while making it easier for clients to remember and access your site.
However, if the contact information listed on the WHOIS database is the same as what is listed on the law firm’s website, paying for domain privacy may not be necessary — unless the website deals with particularly sensitive or controversial areas of law, such as criminal defense for sex crimes or other cases where confidentiality and security are more serious concerns. In these cases, domain privacy can help shield firm owners from unwanted attention or harassment.
How to choose a law firm name
When choosing a name for your law firm, it’s important to make sure it stands out from the crowd. Rather than blending in, aim to have a distinctive and memorable name that accurately represents the characteristics that matter most to your practice area, firm size, and location. As part of the naming process, consider completing a creative brief where you can express the brand personality you want your name to convey.
Nowadays, a solid 90% of potential clients use the Internet when they require a lawyer. Your law firm’s name can significantly improve your firm’s SEO, making it easier for clients to find your firm and learn your firm’s expertise.
For example, if your family legal practice is named “Smith Family Law” and a potential client were to use specific keywords in their search like “family law attorney near me,” your firm could come out at the top of their search results. This is one of the many goals of good law firm names. In the United States, there are about 800 million monthly searches that use the term “near me” when a consumer is searching for something near them. If what you do is in your name, you are one step ahead of your competition with search results.
Trade names, or brand names, use more descriptive language. Something like “Gold Standard Family Law” would be considered a trade name. While trade names can be great for situations where you have multiple partners, minimal reputation, or a common name, they are prohibited in some jurisdictions.
4. Research Competitor Names: Especially in populated cities, you’d be surprised how many “Stone And Associates” you might find. A thorough competitor analysis will help you avoid cliches and ensure uniqueness.
