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Jun 3, but we broke it down into an eight-step program that'll show you how to find your calling—and turn it into a paying career.M. then work into the evening"
May 2011: The guys move to San Francisco and find affordable apartments just before the Bay Area real estate rebound gets going
Tom: "We wanted to be in a place where we could surf sail hike and ski"
May 2011March 2012: Salsabol limps along The founders eat lots of Annies mac and cheese
Tom: "We were 23-year-old guys going to trade shows trying to sell a product for housemakers It wasn't working"
April 2012: The guys are ready to give up on Salsabol They go surfing Afterward theyre on the beach and Tom is wearing his vintage shades A man walks up to him and says "Those are rad sunglasses" Hes the buyer for a local surf shop
Tom: "That was it We thought Maybe we can get out of kitchenware and into a project we care about"
July 2012: Sunski launches on Kickstarter with an initial funding goal of $9800 It reaches that in two days Within two weeks the campaign tops $30000 By the end it brings in $157000 giving Sunski the third-largest fundraising for fashion products at the time
Tom: "We got lucky Our initial price was $30 At that time there were two tiers for sunglasses: $10 no-name cheapos or $150 and up Nobody was doing branded sunglasses between $30 and $60"
Summer 2012: Things start moving fast Thanks to Salsabol the guys already have relationships with a trusted manufacturer and freight shippers Thanks to Toms training in Switzerland he can create 3-D models They target Christmas as the delivery date for the first Sunski sunglasses to consumers
December 2012: After a near meltdown with the FDAthe guys had overlooked some critical paperworkthey receive 6000 pairs of sunglasses They cajole Michaels sister then a raft guide to help them ship everything out to customers in a four-day marathon
Tom: "We needed a space to handle shipping and found this studio that was supposed to be for artists They asked us what our medium was and we were like 'Um. cardboard'"
2013: Sunskis distribution formula takes shape A third are sold direct to consumers via Sunskicom a third through US retailers and a third through international distributors
2014: As of September Sunski is on pace to sell 50000 pairs of sunglasses by the end of the year In August the guys launch a new Sunski watch on the crowdfunding site Indiegogo with a goal of $23000
Tom: "The biggest benefit of launching a product on a crowdfunding platform isn't the money It's the loyal customers We get feedback on our products in a healthy environment"
Michael: "We owe a lot to Salsabol even if it failed as a business But I swear it was a fantastic product" Filed To: Best Jobs Media Athletes Science Nature Culture Exploration Outdoor Skills Fitness Sunglasses Design and Tech From Outside Magazine Nov 2014 Tiger Woods. and build abdominal and pelvic strength.
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