PRODUCT AND SERVICES MANAGEMENT

Lecturer: dr. Kárpáti László

• Textbooks are avaible at the library:
• • Kotler - Principles of Marketing (Chapter 8, 9 or Chapter 10, 11 in the 6th edition)
  • J. Nevan Wright - Management of Service Operations


• Material, here!
  
  
• 5 missings are possible (in one day there are 2 occasions)
• In the morning session will be held the presentations - compulsory to visit
  
  
• Presentation (40%) - approximately 5 minutes long, about practical examlpes
• Written final exam (60%)