PROJECT MANAGEMET

Lecturer: Kárpáti László

• No lecture on 14th December!!
• (New) Hand in the Marketing Plan until 17th December (Monday)!
• (New) E-mail: Karpati@agr.unideb.hu
  
  
• (New) Presentation:  21st December
  • About the marketing plan
  • 15 minutes long - product, target market, plan, policies, budget, results 
    
    
• Slides and the project, here!
  


• Requirements
• Presentation and a written marketing plan 100%  
  


• Textbook: Principle of Marketing by Kotler (cannot be borrowed, you can read it at the library)
  


• Important
• • Compulsory to coming the lectures! 4 absences is possible!
  • There is an attendance sheet! Who don't comming to the lectures will not get a signature.
    
• Teamwork 
  • Each team has to choose a real product, which has already been developed
  • Target: to make an alternative marketing plan
  • Unchangeable features: cost of the product, technology, price
  • Possibilities: changing the marketing channels, the marketing communication and using personal selling (agents)
  • Fulfilment: improve your sale & reach a positive cash flow
  • Choose a medium size Hungarian company with 100-1000 employees
  • UNTIL NEXT WEEK YOU HAVE TO FIND A COOPERATING COMPANY!!!
  • The presentation may be 20-25 pages  
  • You can consultate with Mr. Kárpáti before handing in the presentations