PROJECT MANAGEMET
Lecturer: Kárpáti László
- No lecture on 14th December!!
- (New) Hand in the Marketing Plan until 17th December (Monday)!
- (New) E-mail: Karpati@agr.unideb.hu
- (New) Presentation: 21st December
- About the marketing plan
- 15 minutes long - product, target market, plan, policies, budget, results
- Slides and the project, here!
- Requirements
- Presentation and a written marketing plan 100%
- Textbook: Principle of Marketing by Kotler (cannot be borrowed, you can read it at the library)
- Important
- Compulsory to coming the lectures! 4 absences is possible!
- There is an attendance sheet! Who don't comming to the lectures will not get a signature.
- Teamwork
- Each team has to choose a real product, which has already been developed
- Target: to make an alternative marketing plan
- Unchangeable features: cost of the product, technology, price
- Possibilities: changing the marketing channels, the marketing communication and using personal selling (agents)
- Fulfilment: improve your sale & reach a positive cash flow
- Choose a medium size Hungarian company with 100-1000 employees
- UNTIL NEXT WEEK YOU HAVE TO FIND A COOPERATING COMPANY!!!
- The presentation may be 20-25 pages
- You can consultate with Mr. Kárpáti before handing in the presentations