tide of globalization, it also became the most successful sports a business marriage.
Michael Jordan has retired, Jordan why more fire?
That moment of branded content
Today, sports stars build personal brand is not new, but no one’s influence comparable to Michael Jordan, nor any sports star namesake brand can own influence in the game into such a huge product sales . According SportScanInfo data show that in 2014, Jordan brand sneakers US sales rose 17% to $ 2.6 billion. Jordan brand
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