limited sales, looted. For example, in 2013, it launched a limited edition rare Lebron 10 “What the Lebron”, not surprisingly quickly sold out; 2014 re-sale of the shoe, and this time shipments surge, but consumers still think this is a highly limited sale triggered a craze.
4. The Air Jordan into the more fashion blogger shot in the street, making it a trend. The Jordan brand from simple brand of basketball is more to life into the brand, which gained greater target market from
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