Nike parent brand marketing to now force its higher-end sub-brand AirJordan, the fundamental driving force behind this is the increasing purchasing power of Chinese consumers and brand needs.
Located in Shanghai Peninsula Hotel “Jordan winning space”, launched a dialogue between the legendary Michael Jordan and Tinker Hatfield (legendary shoe designer) and two great masters including the “successful marketing”, including media . Tinker Hatfield shared AirJordan series of design stories, as
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