New Balance suffered a trademark infringement lawsuit in China market. Earlier, the Guangzhou Intermediate People’s Court pronounced its verdict in the brand in China associated companies – New Balance Trading (China) Co., Ltd. (under New Balance) by use of another registered trademarks of New Balance, constitute infringement. Since the first instance verdict amount of up to 98 million yuan of compensation, caused uproar in the industry. November 5, since this concern trademark dispute Guangdong Provincial High Court appeal in a public hearing.
The case for the plaintiff Zhou Guangzhou residents. Third Party in August 1996 to obtain Balance trademark, assigned to Zhou April 2004. Plaintiff New Balance trademark application for registration in June 4, 2004 and in January 2008 allowed to register. According to the views of the respondent accused New Balance, involving NewBalance brand founded in 1906 in the United States, NewBalance company is the nation’s second largest shoe company. NewBalance
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