On Sunday, I blogged about the new Jordan Brand commercial featuring Russell Westbrook – a commercial that features a tagline of "Some run, some make runways." You can read that blog here.
Many have taken the ad's tagline as a subtle jab at Kevin Durant's decision to go to Golden State in free agency, but it seemingly doesn't make sense considering the relationship between Nike and Jordan (Jordan is a subsidiary of Nike). Durant is one of Nike's most marketable athletes. Westbrook is the face of the Jordan Brand.
So, I thought I'd seek the opinion of Nick DePaula,cheap jordans online, a writer for NiceKicks.com and The Vertical,cheap jordans for sale, who's as knowledgeable about the shoe industry as anyone. He's contributed to The Oklahoman before for a story I wrote about Durant's shoes.
Here's what DePaula thought of the commercial, along with some insight as to how connected the Nike and Jordan brands actually are:
"I'll be honest -- I was completely surprised to see the phrasing of the tagline,www.findyourcheapjordans.com.
&quot,cheap retro jordans;I don't think there's any other way to read into it. The 'Some Run' wording definitely appears to be a timely reference to Kevin Durant's departure.
"Durant is one of the highest paid Nike Inc. endorsers and has been very loyal to the Swoosh throughout his career. In 2007 and 2014, he took less money on his shoe deal to sign with the brand,cheap jordans free shipping, so it's very surprising that an ad seemingly taking a shot at KD would come from Nike's own subsidiary in Jordan Brand.
""In terms of the dynamics between brands, Nike and Jordan Brand are technically competitors internally,cheap jordan shoes, but they also share a lot of technologies and both brands are incorporated into tandem campaigns from time to time. Westbrook's shoe in the ad, the Air Jordan XXX1,cheap rea jordans, ironically has a fading Swoosh in the design. It's the first time the Air Jordan has had a Swoosh featured since the Air Jordan VI in 1991, as most Jordans only incorporate the Jumpman logo. The shoe also uses Zoom Air cushioning, which is also featured on Durant's new KD9.
"I don't have any insights into the approval process for this ad specifically, but in today's modern social media era of marketing, brands are more nimble and timely with their copy, so it's very possible the 'Some Run' caption is a direct reference to Durant and was written in the last month.
"Since signing Russell in 2013,cheap air jordans, Jordan Brand has used 'Take Flight' as its featured brand slogan. The 'runways' concept fits within that here, but I have to think there was a more diplomatic way of phrasing it, considering Kevin Durant is at the very top of the Nike totem pole."


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