30 years ago,http://www.woraz-clan.xf.cz/index.php?site=forum_topic&topic=13989cheapjordanshoesfreeshipping.com/bolg, a particularly personal,http://ekojazda.twoje-zycie.info/forum/viewthread.php?thread_id=73367cheapjordanshoesfreeshipping.com/bolg, smart,cheap air jordans, offbeat film arrived that ushered in a new kind of marketing. Watch Spike Lee’s 1986 breakthrough She’s Gotta Have It to the absolute end and you’ll see a message, typical of the little Easter eggs Lee is prone to scatter among the dry listings of assistants and interns: THIS FILM CONTAINS NO JERRY CURLS AND NO DRUGS!!!
It does, however, feature a very significant appearance by a pair of shoes.
You already know. Everybody has heard about Spike Lee’s Air Jordan campaigns for Nike,cheap jordans for sale, but it’s always worth reiterating the origins of that relationship.
On the campaign trail late last month to promote his Ultimate Sneaker Expo,http://2ef.xf.cz/index.php?site=forum_topic&topic=11819cheapjordanshoesfreeshipping.com/bolg,cheap jordans, DJ Clark Kent — like Spike,cheap jordan shoes, a man who treats Brooklyn with the deep reverence of a holy land— mentioned to Rap Radar’s Elliott Wilson and B.Dot that he felt that Spike Lee’s contribution to sneakers in fashion and particularly Air Jordans is occasionally underestimated,cheap real jordans, with She’s Gotta Have It as a pivotal moment.
Pointing his finger at Spike, Clark says, “It’s his fault.” This longtime footwear fanatic reiterates that, “The thing is that we were always into sneakers, but the people didn’t go crazy for sneakers until the sneakers became a character. And the character was created by Spike Lee.”
While the Air Jordan 1 was already a bestseller by the time the micro budget, highly feted film debuted in August of 1986, this lo-fi approach was the antithesis of the NBA’s stadiums and Peter Moore and Rob Strasser’s savvy shoe marketing,cheapjordanshoesfreeshipping.com, but it was just as important.