Jordan brand in China so devoting himself to promoting its cultural values. And this series of culture shaping, are helping to increase the target consumers of Nike brand loyalty – Today, Air Jordan basketball shoes became almost from the actual trend of shoes, do not touch a basketball on the influx of people also have to foot.
However, after the Chinese younger generation to grasp the pulse of fashion, Nike has realized that the “fashion” should not be beyond the Jordan brand sports properties to become the general direction. “Fortune” claimed that during the NBA China Games, Paul and Griffin and other brand endorsement players play wearing Jordan shoes, Nike is likely to deliberately take this to the consumer hint: “This pair of shoes the most important function is to play.” In addition, the United States did not have other brands of concrete measures to change the trend Jordan brand.
However, you can see, Nike heart is quite contradictory. Since long ago,
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