Nike parent brand marketing to now force its higher-end sub-brand AirJordan, the fundamental driving force behind this is the increasing purchasing power of Chinese consumers and brand needs.
Located in Shanghai Peninsula Hotel “Jordan winning space”, launched a dialogue between the legendary Michael Jordan and Tinker Hatfield (legendary shoe designer) and two great masters including the “successful marketing”, including media . Tinker Hatfield shared AirJordan series of design stories, as well as close cooperation and many years since Michael Jordan.
Q: Jordan brand design inspiration comes from where?
Tinker Hatfield: When I first met Michael Jordan, I found him very attractive personality, our cooperation is very understanding, often discuss how the shoes more design sense, how to balance performance and shoes Exterior detail. His legendary history is very inspiring. Michael’s experience and insight, and constantly promote the future of Jordan brand of innovative
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