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“I Fooled Millions Into Thinking Chocolate Helps Weight Loss,
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. Here's How,
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.”
That’s the headline on a May 27 article by science journalist John Bohannon that revealed the backstory of a sting operation he conducted earlier this year. Bohannon and a German television reporter teamed up to “demonstrate just how easy it is to turn bad science into the big headlines behind diet fads.” So they recruited subjects and ran a small clinical trial purporting to test whether eating dark chocolate helped people lose weight. The team used real data from their real trial and published their results?in a real (non peer-reviewed) journal, the International Archives of Medicine. The study did find an effect, but that was likely due to a statistical sleight-of-hand; it was impossible to say whether chocolate really helped people lose weight.
To lure reporters into covering the flimsy research,
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, Bohannon and his colleagues ginned up a press release?describing their chocolate results. The team sent the release out via Newswise, a site that aggregates press releases and distributes them to some 5,000 journalists. And some of those journalists took the bait.
From the big headline on Bohannon’s piece describing the con,
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, you might think that it was a roaring success. But the “millions” that Bohannon and his partners-in-crime fooled weren’t millions of reporters,
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, but millions of regular people,
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, the consumers of journalism,
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, who believed the reporters covering

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