Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them.

Suppose you were a realtor and added a mortgage calculator to your website. You’re offering value to your visitors while also learning more about them based on the data being inputted into your calculator.

Examples of interactive marketing include:

Assessments like quizzes
Polls and surveys
Calculators
Contests
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