Elon Musk on Wednesday announced the formation of a new company focused on artificial intelligence, after months of teasing plans to build a rival to ChatGPT.

The company, called xAI, unveiled a website and a team of a dozen staffers. The new company will be led by Musk, according to the website, and “will work closely with X (Twitter), Tesla, and other companies to make progress towards our mission.”

“The goal of xAI is to understand the true nature of the universe,” the website states, echoing language Musk has used before to describe his AI ambitions.
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