M.I indicates advertising industry in 64 positive signs, money rises 7.9 billion, growing strong 10%. Beállítások

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MIs revealed the value of the advertising industry rose 7.9 billion, growing 5-10%. Positive signs Business sector began to use TV, digital, OOH advertising budget to make the most money, while the automobile industry - health - communication - e-marketplace - drink The main groups are making money.

Mr. Phawat Ruangdejworachai Chairman of the Board of Directors of Media Intelligence Co., Ltd. or Major Mi Media Agency revealed that even in the past 1-2 days there will be new cluster news at Bang Khae market. But the attitude of most people will not panic as in the past.

Possibly due to the spread of COVID-19. สล็อตxo Which took more than a year to become more familiar with the situation And the aforementioned factors led the business sector to resume spending on advertising budget. To stimulate shopping at the end of the first quarter to be lively again.

“Despite the challenges this year from shrinking purchasing power. High unemployment rate The tourists have not returned. To political problems But it is expected that ad spending has grown at least 5-10% with a total market capitalization of more than 79,619 million baht from the year 20 with a total value of 73,720 million baht or an average increase of 8%. "

Divided into TV media 40,409 million baht, most of the money is still 40-50% of the drama, followed by 20-30% of news programs, mainly from consumer behavior that still consumes entertainment and follows the sample round. As

However, it is interesting that Digital TV channels competing for ad spending Back is not the main channel with each other like Channel 3, 5, 7, 9, but instead is Channel One, Workpoint, MONO, which mainly serves a variety of entertainment content

Digital media section This year, it is expected to have a total of 21 billion baht, most of which will fall at the popular platform like Facebook. Followed by Google The equally strong part is probably the KOL influencer market, although no one knows the total value of such market. But it is expected that there will be enough ad spending in this market.