Former Adidas designer places sneaker technological innovation into men's Beállítások

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adidas trainers uk mens Justin Schneider was a Notre Dame decathlete who examined architecture and style and then worked for Adidas, Reebok and New Equilibrium. He took a leap of religion and shaped his individual organization, Wolf & Shepherd, which was launched in north Florida with his wife, Hope, in 2015. The firm recently made its home in El Segundo. Immediately after leaving Reebok, he spent a year in Madagascar doing freelance work at National Geographic, a big departure from designing athletic shoes, working on medicinal plants to find alternative resources of protein. When he returned home, a friend talked about how uncomfortable his pricey dress shoes were.



adidas trainers uk womens “He said, 'Why don't you design a dress shoe that works great that I can wear to work, but where I also feel good? It shouldn't be rocket science. We're not wearing a four-inch pump. So that was sort of the foundation of our story,” Schneider said. Adidas just announced a series of unique Ultraboost X sneakers, with each pair bearing a specific design and style inspired by the 50 states. Twelve female artists were selected by Adidas, with help from Refinery29, to create each state's unique sneaker. They each take inspiration from a different source related to that state: it may not surprise you that Georgia's sneaker is a lovely shade of peach, for example.



adidas trainers sale mens Where can you get a pair for yourself? Only through an online auction -- and the proceeds from that auction will be going towards Women Win, a charity devoted to promoting women's leadership. Think of Nike’s commanding swoosh and jumpman, or Adidas’ iconic three stripes and trefoil. Sneaker upstart Athletic Propulsion Lab (APL) wanted none of this; their emblem-free aesthetic was just the first singular statement in an ascent that has been nothing short of remarkable. APL’s California-based twin founders, Ryan and Adam Goldston, 30, are marketing the fusion of fashion with performance to elbow.



adidas trainers sale womens “We’re competing with giants,” says Ryan with ample bravado, of the $86 billion value of the global athletic footwear market. “That’s what makes it so exciting. The fact that there are so few players and it’s such a big ocean creates a lot of opportunity.” In seven years, since their enterprise plan served as Ryan’s grad thesis at University of Southern California, APL has become a player in performance sneakers, selling in 300 doors, including those of Lululemon. In the process, their refined trainers and running shoes have resonated with a discerning female customer, for whom they began a dedicated collection in 2014.