EU's Google ad tech probe part of bloc's antitrust crackdown Beállítások

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The European Union's move on Tuesday to investigate Google over alleged antitrust behavior in the digital ad tech sector is the bloc's latest crackdown on U.S. tech giants. Here's a look at enforcement actions taken by the EU's competition commissioner, Margrethe Vestager, in recent years, as well as actions by U.S. antitrust regulators and states.

GOOGLE

June 2021: The EU สล็อตทดลองเล่นฟรี commission opens a formal investigation into whether Google stifles competition in the digital ad technology market by favoring its own ad services for buying display ads at the expense of rival services.

December 2020: Google's acquisition of fitness gadget maker Fitbit for $2.1 billion is cleared by the EU Commission after it promised to restrict user data and ensure Android phones work with other wearable devices for at least 10 years. Human rights and consumer groups had called on authorities to block the deal over privacy and antitrust concerns.

October 2020: The U.S. Justice Department and about a dozen states file a groundbreaking antitrust suit against Google, accusing the company of abusing its dominance in online search and advertising.

2019: EU Commission fines Google 1.49 billion euros (now $1.8 billion) for abusing its dominant position as a broker for online search ads, including imposing anticompetitive contracts on third-party websites such as newspapers and blogs that prevent rival search sites from placing their own. search ads on these sites.

2018: EU Commission fines Google 4.34 billion euros for forcing smartphone makers that use its Android operating system to install Google search and browser apps. In response, Google gives European Android users a choice of browsers and search apps.

2017: EU commission fines Google 2.42 billion euros for unfairly favoring its own online shopping recommendations in its search results and demanded it changes the way it provides search results in Europe. Google is appealing all three cases.

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