What is Cross-Channel Attribution and Why is it Difficult? Beállítások

[Guest_BobbyLogan_*]

What is Cross-Channel Attribution and Why is it Difficult?

[Guest_Emory Scott_*]

To begin, you should understand that cross-channel marketing is the practice of using multiple marketing channels to connect with audiences and promote products and services, see Cross channel attribution for managing Ad Spend. The ability to use multiple marketing channels has always been possible, but now more than ever, there are more ways to reach and engage with consumers online.