A Common Argument Against SEO, A Common Argument Against SEO Beállítások

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We frequently hear statements like this:

"No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code, and still find a way to return the most relevant results, not the ones that have been 'optimized' by unlicensed search marketing experts."

But Wait ...
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog, looks like a Lab, playing fetch in the park." On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.

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Our Tampa SEO Rank Index measures SERP fluctuations for over 5000+ domains and keywords that our system monitors daily. It is one of the tools you can find under your ranking portal in our Google algorithm monitoring service.

We are now also logging SERP structure changes and track Google SERP features to determine whether ranking fluctuations are potentially being caused by changes in the type or number of vertical search engine results (e.g., Images, videos, News, Maps, etc.) that Google includes in their first page results.

On March 3rd, our SEO rank index discovered increased rank fluctuations on both desktop and mobile search results. While the uptick in rank fluctuations was initially moderate, the index caught an unusual and highly significant upsurge on March 9th. According to the index, fluctuations reached a level of 99 (out of 100) on desktop and 92 (out of 100) on mobile. After monitoring this over the last several days the fluctuations have seemed to taper off.

Also note, on March 12th, Search Engine Land reported that Google, uncharacteristically, confirmed the update as being related to its core algorithm (thereby explaining the unusually high fluctuations levels of March the 9th). Google Map Optimization Tampa

So without question, Google is emphasizing site speed, mobile responsiveness, on-page optimizations even more than we’ve seen in the past. If you’re not sure if your site is bulletproofed for the recent updates, contact us for a free initial consultation.

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