Comcast Total Wellness Graphic Design and Branding

Comcast

Comcast Total Wellness Graphic Design and Branding

Description

Comcast is the largest cable operator, home internet service provider, and third largest home telephone service provider in the United States, providing cable television, broadband Internet, telephone service and home security to both residential and commercial customers in 40 states. Comcast needed an internal campaign for it's nearly 90,000 employees that created awareness about health initiatives within the company.

Objective

Comcast needed branding done for the campaign as well as a style guide, illustrations and icons. Because health initiatives are not always the most visually appealing products, Comcast turned to Skuba to create a unique design that would appeal to the wide demographic range of their employees.

Result

The result was a fun, playful brand campaign that has been very well received by the Comcast family. The style guide was used to create web designs and other materials that helped create awareness about the great benefits offered by the company.