THE
PEOPLE'S FRANCHISE
John
Milton Fogg
It's probably bad form
to begin with a quiz - but just for fun, let's do it anyway. Now, don't worry.
This is really easy – and it's multiple choice, too.
Listen to the following statement, then choose the correct answer from the
list of choices at the end:
"In most Americans' minds it's a 'scam' and a 'scheme' - questionable
or unethical at best, immoral and illegal at worst.Many own-your-own entrepreneurial
hopefuls have been hyped into turning over their life savings, only to see
the company go out of business, taking their dreams down with them.
Politicians, regulators and the media (especially the media) cry 'foul' whenever
its name comes up."
Newspapers, magazines and television news and talk shows regularly expose
it for the 'flim-flam rip-off it really is.' Major corporations who get involved
go out of their way to avoid any appearance of doing so. There is even a move
in Congress to outlaw it altogether!"
Now, guess: which one is the right answer?
a) Some TV ministries
b) Off-shore Investment Deals
c) Multi-Level/Network Marketing
d) None of the above
Did you pick a), b) or c)? Well, there's probably some truth to all those
choices - but none of them is the right answer.
The truth is, it's a trick question. The right answer, "d) None of the
above," WAS correct - nearly 40 years ago! Back then, that's exactly
what people were saying about a revolutionary new business concept called
Franchising.
In the 1960s - before Ray Kroc and McDonalds, before Seven/Eleven, Subway,
Pizza Hut, and all the other successful franchise companies established franchising
as a legitimate industry - all of those negative things were being said and
done about franchising. Yes there was even a move in Congress to outlaw franchising.
And today?
Today, many experts say the franchising industry is responsible for more 50
percent of all the goods and services we buy and sell at retail in the United
States - One Trillion Dollars worth!
Not bad for what just a few years ago was labeled "a scam and a scheme."
Let's take a closer look at franchising.
Franchising truly was a revolutionary business concept - and it still is.
Take a look at your alternative: 80 percent of all small business fail in
their first year. 80 percent of those that make it don't survive to see year
five - and of those that do, even fewer will last another five. Think about
it: how many companies do you do business with that have been around 10 years
or more?
Not very many.
Franchising is a way for the small business entrepreneur to boost the odds
of success. A franchise takes the guesswork out of building a business from
scratch. The franchise company creates a "turn-key opportunity"
- a ready-made business, complete with products or services, training, vendors,
policies and procedures. Virtually anyone with the desire and start-up capital
can climb into this vehicle, turn the key, and drive off down the highway
of entrepreneurial success.
It's truly brilliant.
You don't need to know all there is to know about building a franchise to
own one. The franchise company has done all that work for you. You simply
pay your franchise fee, build or rent your location and furnish it with the
equipment the company has already designed and successfully tested for you,
hire your people, and then pay the company a percentage of your sales and
profits.
A Question: How well do franchisees do?
According to its critics, the truth is about one third of all franchises fail.
Another third break even, and only one third make a profit. In fact some franchise
veterans say you can't make money in franchising today unless you own five
individual franchises units or more! Still, that's a much better average than
the 80/20 failure/success rate of conventional small businesses.
Question: How much does it cost to own a franchise, today?
Ahh, there's the rub. Franchises fees range between $1,000 and $500,000. The
average fee today comes in at around a cool $100 grand. You can get a Molly
Maid or a Thrifty Car Rental franchise for a fee of $17,500. Sir Speedy is
$25,000. And the big guys, like McDonalds..., well even if you could find
one-Forget It! It's millions....
The really bad news is that's only the fee. You've still got to pay for the
building, equipment, initial inventory, etc. – all of which can run into the
millions or more. The average investment is $250,000! Not quite what the average
person can afford. PLUS, most franchise company's take a percentage of your
sales- not just profits, SALES- as their royalty!
It's tough to start a franchise today. It's not like it was back when the
industry was young and unknown. As in real estate, the stock market or most
other opportunities, the real money is made by those who get in early. There's
a higher risk, and a higher reward. Once anything is a sure thing, it seems
everybody's doing it.
Today franchises are proven profit centers. That's one reason why they're
so expensive. You pay for having less risk than a conventional business start-up
- and you pay for being a Johnny-come-lately, as well.
But there is a way to have the low-to-no-risk benefits of a proven, duplicatable
business system like franchising, and still enjoy the rich rewards of a ground
floor opportunity.
Frankly, most Americans don't have the extra $250,000 or more that it takes
to own their own franchise business. But almost every one of us can afford
to have the next best thing. And that's exactly what I'm telling you about
here: The NEXT...BEST...THING...and that's Network Marketing.
Network Marketing has taken the concept of franchising - providing independent
entrepreneurs with a ready-made, low-risk, proven, turn-key small-business
opportunity - and made some remarkable improvements on it.
LOW CAPITAL INVESTMENT - LITTLE OR NO RISK How much money do you need to become
an independent Network Marketer? There is usually no fee required to start
your Networking business. You'll typically commit between a few hundred dollars
to a few thousand dollars for your sales kit, training and sales materials,
and all your initial product inventory if you even need it.
THE BENEFITS AND TAX ADVANTAGES OF A HOME-BASED BUSINESS
For most participants, Network Marketing is a home-based business, so you
don't have the high overhead of a retail or office location. The equipment
you need to begin your Networking operation can be as simple as a telephone,
desk and file cabinet. And the potential tax advantages of owning and operating
a home-based business represent one of the last forms of tax relief available
to the average American today.
NO EMPLOYESS - YOUARE IN CONTROL As a Network Marketer, you are an independent
contractor – the CEO of your own businesses. You have no "employees."
The men and women with whom you'll work are also CEOs, running their own independent
Networking businesses. In Network Marketing, you don't simply "own your
own job" - you own your own business. (And unlike most entrepreneurs,
your business does not own you!) You are truly in control of your work - and
your life.
MORE CHOICES - PART-TIME, FULL-TIME, TRAVEL, NATIONAL AND GLOBAL
BUSINESSES
Although the majority of Networkers work their businesses part-time, more
and more men and women are pursuing Network Marketing as a full-time career.
Some work exclusively from their homes; others enjoy traveling to other cities
and even to other countries, building their businesses on a world-wide scale.
COMPLETE PROFESSIONAL SUPPORT
In Network Marketing, you're in business for yourself - but not by yourself.
Your Network Marketing corporation's success depends on your success - they're
your business partner, so they give you all the support possible, every step
of the way.
As a good franchise company would do, a good Network Marketing company provides
you with the product or service to market, plus an R & D department, new
product development, field training, sales and marketing literature and promotional
materials, a distributor service department, and more. And today every Network
Marketing company is Internet Friendly. You and your company are truly partners
in a win-win opportunity.
Sound incredible? It is - but there's more. There's another very special reason
Network Marketing is the next step beyond franchising. Which is why it's sometimes
called..."Franchising2"
FRANCHISING2
When you buy a franchise, you acquire the right to market the product or service
provided by your company. It's much the same in Network Marketing, except
that you don't have to pay a franchise fee nor the same huge startup and overhead
costs, have retail location and/or elaborate equipment, hire and manage employees
or have geographic restrictions on your marketing territory. You also don't
have to pay a percentage of your sales back to the Network Marketing company,
as you do in franchising. What's more, you are an independent contractor -
you work for you - not for "the company."
And as if all of that were not remarkable enough, a Network Marketing company
does one more truly revolutionary thing for you. They give you the ability
to offer the opportunity to build a successful business to others, too!
In Network Marketing, you not only get to earn income from marketing your
company's products or services (like a franchisee), you can also earn income
from the sales generated by people you enroll into your own Network organization
– people who, just like you, own their own independent Network Marketing businesses.
That's why we call it Franchising2.
And that's what creates one of Network Marketing's most powerful and profitable
features: it allows you to leverage your time, talent and energy to earn commissions
from the sales made by all the other people you bring into the business.
Andrew Carnegie once said,
"I would rather have one percent of 100 people's efforts than 100 percent
of my own. "And that's just what Network Marketing enables you to do.
This explains why so many "ordinary" people can achieve extraordinary
success in the Network Marketing industry. Conventional sales and distribution
methods depend on a few, select high-performance sales superstars, who each
do a huge amount of sales volume. Network Marketing is just the opposite:
it's based on a lot of people - doing a little bit each.
That's why we call this concept "The People's Franchise.
Network Marketing powerfully combines all the income-building benefits of
being both a "franchisee" and a "franchise company" at
the same time - while cutting out the major stumbling blocks of both.
--There's no fee, because you're an independent Network Marketer
--You don't pay royalties from your sales back to the company.
--There's no hiring, firing or managing employees.
--There are none of the all-consuming demands of a seven-day work-week and
15-hour-a-day retail operation.
--There's the powerful marketing advantage of offering superior quality, one-of-a-kind
specialty products and unique services
that meet high consumer demand with exceptional value through Relationship
marketing.
--There's the independence of choice: choosing with whom you work, when, where
and how you work.
--There's the freedom of a home-based business - and the potential tax advantages
that come with it.
--There's the flexibility of part-time or full-time involvement, s your unique
situation allows.
--There's the ability to leverage your time and energy to earn income from
the efforts of others.
--There's the limited risk of a start-up that requires only a few hundred
dollars.
--There's the proven potential reward of both earned income and residual income
- which can range from an extra $500 or $1,000 per month up to $10,000, $25,000
and more.
--It's a great business for the Internet, too. When you combine the High-Touch
of Network Marketing with the High-Tech of e-mail and the world wide web,
it just might be the most perfect business of all....
--And
finally, there is still the opportunity for you to be one of the first to
enter an industry - an industry that has just begun its dramatic growth curve.
an industry that is creating a revolution in the way the world buys and sells
everything!
There has never been a better time than now to take a serious look at Network
Marketing. "The People's Franchise" is an extraordinary concept
whose time has come - today!
Now is the time of best investment for greatest returns in Network Marketing.
It's like having the chance to buy gold again at $49 an ounce!
Make the time today to check out the benefits of building your own Network
Marketing business. It's a straightforward and simple, low-risk investment
- and it promises to return the most remarkable rewards you can imagine.
Thanks for your willingness to take a look at Network Marketing - The People's
Franchise.
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