In the past few days, I have been able to think about my Twitter Music concept which was introduced (again) a couple of weeks ago, and interesting announcements and news came to the horizon after that: new Twitter Profile UI was introduced approximately two weeks ago, and a quite interesting analysis has been introduced on Twitter’s blog with the title of “What fuels a Tweet’s engagement?“.
So, after reading them through I decided to continue the work on my concept, and somehow send it to Twitter. Part of the letter can be read below which is largely based on my pervious blog:
Music is a big deal in every dimensions. And, everybody thinks that music sharing is one of the biggest deals how you can engage the users, use your product, get even more reliable users, but it’s the point: nobody knows how to make it. Twitter #Music just failed, Apple (Ping) failed earlier.
Why do I write this down? Because I did (and still do) know the right path, and I wrote it down to my former blog more than a year ago (the concept is two years old), and I also sent the concept to Twitter, and they built part of that into their app. However, as I wrote in the blog post earlier, they jumped to the ‘dark side of the moon’ because they did not make the most important feature that can make a difference, and make their music app cool and successful: it’s the instant factor. They simply did not recognize this feature’s importance.
In addition, Twitter #Music was a poorly designed app: the UI was simply ugly and its functionality did not suggest to share music or discover the artist and music. It was based on a good idea, but a bad concept.
If Twitter wants to build a successful application here are the key factors for that: integrating the thing into their Twitter smartphone app (not a standalone application) – the updated profile UI is just right for that -, utilizing Multipeer Connectivity Network (MCN) or other hyperlocal solutions, and check my old flowchart even if it is outdated a bit.
The new music thing should work in the following way (ideal case): if you are riding public transport you can see what others are listening to around you on the Discover page (privacy is an important issue here and you are going to need hyperlocal solutions), of course on the ‘regular’ way you can see what your followings are listening to on your Timeline. In every part of the Twitter application music tweets should have a particular style, where you could continue discovering even more… (with the help of maps too). Check this document to fully understand my concept.
In this way, you could engage the users with music, and that’s everything! This music feature could be the next hardcore feature of Twitter. I believe with this feature the engagement level of individual Tweets could be much higher in case of Music.