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Rank 6
749 Posts
registered: 06.03.2016
25.12.2016, 08:00 offline quote 

of label, it was almost completely ignored the female consumer market in the past 30 years. Nike CEO Mark Parker in an interview with Bloomberg interview, Jordan brand customers are essentially male, and 95 percent of its sales from the United States.
Interface Nike official online news reporters saw only “men” and “children” option two populations Jordan channels within the list. For the female consumer, Jordan brand only provides complementary products such as socks, hats and backpacks and the like.
The brand is not just ignore the female population is reflected in the general consumer market, and vice versa in the professional sports field. Many American college basketball and Nike signed a cooperation agreement equipment male players are wearing the most popular Air Jordan play. However, the women’s team selection only Nike basketball shoes, Marquette University and the University of California, is a typical example.
In Michael Jordan’s alma mater,
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