?rref=collection%2Fcolumn%2Fpresidential-campaign-ads&amp,
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;_r=0">this Ted Cruz ad?bashing Trump’s Planned Parenthood record,
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, or this Jeb Bush ad?suggesting it’s manly to stand up to Trump. (It’s harder to apply the metrics to the Democratic ads. The candidates tend to do their own talking and Hillary and Bernie are both n=1 in their own special way: Hilary has serious foreign policy chops, for example, and Bernie has made economic issues the center of his platform.)
So if you’re a campaign strategist choosing a narrator, don’t to be so quick to default to a male voice. If you’re a voter,
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, don’t just scrutinize the imagery in advertising; pay attention to the more subtle ways that campaigns and interest groups might be trying to play you.?
And even if you’re a cynic like me, keep in mind that political advertising can be a force for good. There’s a lot of evidence that campaign advertising is crucial in informing the electorate, says study coauthor Erika Franklin-Fowler, who also directs the Wesleyan Media Project. “Advertising

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