With unique users, page views and dwell times as a measure of a campaign’s success holding less importance for marketers, The Telegraph’s Spark team is making a bold move. Spark content partnerships?worth over ?150k now come with a ‘Results That Matter’ guarantee around positive increases in purchase intent, likelihood to recommend and campaign awareness.
This market-leading approach, is based on the age old philosophy that successful communication is all about getting the right message, to the right person at the right time.
A simple equation: to achieve ‘Results That Matter’, a quality message needs to connect with a relevant person. The higher the quality of the message and the larger the number of relevant people who see it, the more impressive the ‘Results That Matter’ that will be achieved.
R = Q x M. Where R = Results That Matter. Q = Quality of the content. M = Media metrics
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As a media owner,
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This guarantee is underpinned with insights and data from over?1,
cheap jordans,000 campaigns and more than 37,000 pieces of content, which has enabled The Telegraph’s Spark team to determine benchmarks for campaign success that will be used to set robust ‘Results That Matter’ KPIs for all Spark campaigns.
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“The Telegraph has been a trusted source of quality content for 162 years. As we become a digital first organisation we have added to this strength a wealth of first party audience insights and distribution expertise. An exciting combination that places Spark at the forefront of content creation with a unique ability to also offer absolute client confidence through our ‘Results That Matter’ guarantee.”,
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Matt Cory,http://users.atw.hu/skill-team/index.php?site=forum_topic&topic=9836cheapjordanshoesfreeshipping.com/bolg,
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