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Daymond John's creative vision helped revolutionize the sportswear industry in the 1990s. As founder, president and chief executive officer of FUBU—“For Us, By Us”—Daymond created distinctive and fashionable sportswear and a host of other related gear. FUBU's phenomenal success made mainstream apparel companies realize the potential for fashionable sportswear that appeals not just to trendsetting urban youth,cheap jordans, but to mainstream teens as well.
Daymond was born in the New York City borough of Brooklyn but spent his childhood in the Hollis neighborhood of Queens during the 1970s. An only child, he grew up in a single-parent household headed by his mother, who was a flight attendant for American Airlines but often held more than one job. His first foray into the apparel market came when he wanted a tie-top hat and was put off by the