Early start, Get Sneaker trading is only a "little red book." Sneakers enthusiasts can find the latest insider information on the platform, the query shoes sale date, on the Identification of genuine and fake products, participate in discussion topics, you can also go to the mall to find there to buy shoes. If you press this path, Get precise might become a crowd, good atmosphere electronic business platform. But the problem is that a single category of low ceilings, little imagination.
Over the past year, we are trying to find Get out of this situation. In the new version of the most recent iteration, Get in the electricity supplier on the basis of self-added overseas direct mail capabilities, sku from the past hundreds suddenly doubled 10 times, reaching thousands of levels. Now open the Get, in addition to shoes, can buy also include fitness, cycling, sports protective, smart dress,
cheap jordan shoes, even casual apparel, accessories and shoes and bags.
Some Sneaker enthusiasts to represent the 36 Krypton to Get suited revision: "confuse their positioning,
cheap air jordans, selling too complex." In fact, in the last interview, Get founder Li on 36 and krypton discussed this issue. Li Ming was also worried that they would be lost expand product core group of old customers, but now it seems, Li has a new consideration of this, he is so explained:
"We import stage after several tests and found that on the one hand Findyourcheapjordans category of users not only buy AIR JORDAN or NMD, they have the trend of sports style is a lot of demand for commodities yuan; the other hand, in the past and actually buy AIR JODAN NMD people, and not all those who do not have shoes you can not live sneakerhead 'traditional' on,
www.findyourcheapjordans.com, more common demand is actually 'brand', 'there is quality', 'cool' trend Sporting goods ,
cheap jordans for sale, Petty female fascination with and enjoy the little red book is one thing. "
As users face screening costs (particularly boys, feel better),
cheap jordans, Get used to guide the content of the PGC to solve the problem when the mass merchandise.
It is reported that, in a few months, the station Get the information by basketball to football,
cheap rea jordans, running, fitness, riding, fashion and other goods corresponding class extends past projects. At the same time, they are doing more to establish commodity reserves category archives. In addition to common classification recommendation and accurate retrieval outside, Get to let go of goods associated with PGC and community UGC content by topic and scene needs to directly match the needs of users.
Eventually, more and more by category superposition,
cheap retro jordans, Get hope to grow into a Chinese version of Foot Locker - As North America's largest sporting goods distributor, Foot Locker annual sales could reach 7.2 billion dollars in 2015, the market value of 8.7 billion dollars.
But before that, on the one hand, Get need to verify that the content on the platform can pull the long tail of goods purchased. Also in China, in addition to directly competing products including the "poison", "FEEL" outside, Nike, Adidas and other sports brands in China's largest agents Belle, perhaps Get to hinder the development of a certain degree of encounter.
Get set up in February 2015, according to data provided by the team, the development has monthly trading volume has nearly ten million (non-autumn and winter season). App more than a million registered users, DAU 10 Wan levels. Team in January this year and completed by the Bo Luk venture capital lead investor, angel round with employers PCCW vote Pre-A round of financing, the amount of over ten million yuan. Currently, Get is seeking a new round of financing.
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