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- Zach Lavin.
Date of release: 2015-06-16 Views: - after several cancel online customer service, Nike official website finally Biechu a big move! And our previous guess is almost the same, Nike official website will combat the automatic robot Bot automatic single behavior, will be the use of a new popular commodity buying strategy. also to draw a form, the user can go to the nike.com website designated by the commodity draw request, the ballot will be randomly generated, by virtue of the ballot code, go to the shop to buy the line and receive goods in kind. the current nike.com North American official website has issued a formal notice (click to view), believe that China will also be released in the official notification, and the corresponding function of the line. But for buyers in small cities, there is no Nike counter, it should be how to buy, but also need to wait for the official rules of china. The current rule seems to be just the line under the shop of the lottery network, and if the online sale does not resume, that is the current limit of the sale of goods rules. No matter whether there is further online sales strategy, Nike has released a very clear signal, is to change now the sale of chaos, the overhaul of sale channels, strengthen the control over the market. focus on the core strengths of this is a great solution! Although the trends are irresistible, but presumably Nike also found himself to the promotion of nike.com is a very hard thing, as has been very prosperous in cooperation with the electricity supplier website ROI, a higher rate of return on investment. Own focus on brand building and channel management, seems to be a more important and cost-effective decision. hunger marketing into the harvest period while the traditional line shops as the core strengths of Nike, has accumulated considerable resources and influence. With the development of the electricity supplier, for the Nike line stores the impact can not be underestimated. Air Jordan and the like a raging fire marketing has entered the harvest period, the accumulation of hot limited goods consumption capacity into the next line shop, stimulating the flow of people to shop, whether consumer directly produce store, or indirectly put brand image advertising, it is very good harvest. sales chaos urgent rectification hunger marketing must be accompanied by the chaos and confusion will inevitably lead to brand image damage and channel management is not standardized. Whether consumers or Nike channels, more or less by sales chaos problems. It seems Nike has decided, to regulate the market, rectify the sales behavior is not standardized, to enhance the user experience, to give more support to the channel. one stone three birds, Nike this move will be on China's shoe trading market have what kind of impact? You have to wait for official notification of the release and related features of the line, what do you think about this? Please tell us in the comments section below! Guangzhou >
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