Falk revealed, when the main spokesperson Converse for Larry Bird and Magic Johnson, so they did not much interested in signing Jordan, Falk repeated convince Jordan’s parents, so that they consider Nike, because Nike had already promised in addition to more than signing fee, there is more exposure.
Ultimately, Michael Jordan became one of Nike athletes signed, it has become the greatest sum of Nike contract. Later also has Air Jordan basketball shoes series, now in Nike’s Jordan Brand contribution
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