of the World Cup in Brazil, Jordan brand also launched a series of matching Brazil’s Air Jordan basketball shoes. At the same time, according to US market research agency SportScanInfo data, 2014 Jordan brand’s sales about 26 million US dollars, accounted for 58% market share in the United States Basketball supplies. Thus, the dual color cup football shoes, also revealed that American basketball brand into the core areas of football ambitions.
However, Jordan wanted to play on behalf of Nike, also you need a spokesperson, the first step in order to replicate the success of the basketball market. However, Jordan choose Neymar, but stood C Ronaldo and Lionel Messi do not look, there is intriguing.
Income statement successfully became the spokesman for the Nike brand. So, Jordan choose Nike’s endorsement of the parent star, it makes sense.
Secondly, Neymar virtue of the 2015 annual autumn success rate of 41 goals to become five-time winner with Barcelona – the team he led to
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