more than 90% of the shares, while the NBA in 2014 and signed a $ 24 billion worth of new television contract, combined with the football market soared, the average value of NBA teams reach $ 1.1 billion, Hornets value has reached $ 1 billion, Joe boss severely earning a huge amount.
Zhang said that the commercial value of the development of sports stars is divided into four stages: the potential of digging, capacity-building period, the performance of the performance period and spiritual heritage. Michael Jordan and Kobe Bryant superstar, is in the spirit of tradition, “They show the performance of the time, has begun to design personal brand, to prepare for the spirit of tradition, even though retired still have huge commercial value.”
However, the Chinese superstar in the commercial development of far less than Europe and the United star, such as Liu Xiang retired after giving a “disappeared” feeling. In Zhang seems, Yao Ming, Li Na, the three super sports star Liu Xiang, Yao Ming,
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