opened in Chicago
Three: all right to fight a lawsuit
Jordan’s influence in the United States can be described as few people can match his, a company wants to use Jordan’s name and portrait, cost as much as $ 10 million. Jordan to get photographed while shooting advertising, also need to pay more advertising costs.
Faced with such high costs, naturally, many brands would rather take the risk. In 2009, Dominick`s and Jewel-Osco are two supermarkets in ads unauthorized use Jordan’s name, so they will be mercilessly Jordan court. December 2015, Jordan received Dominick`s respectively paid $ 8.9 million compensation and settlement agreement of Jewel-Osco. But after paying litigation costs and attorneys’ fees, the rest of the Jordan will be donated millions of indemnity charity in Chicago.
In addition, Jordan also with the Chinese brand “Jordan sports” fight the lawsuit. One of Jordan’s purpose, although eventually lost, but the lawsuit by the difference
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