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recently, the company has focused its energy on two vital chip components: structure and flavor.

"The thick-cut and crunch of our chips also means they stand up really well against popular dips that have a tendency to make other chips crumble," Kettle Brand's brand manager Marc McCullagh told CNN.

Kettle Brand has also built up a reputation for bold flavors - Maple Bacon, Sweet & Salty, Sriracha and Sweet Chili Garlic - and McCullagh said they'll keep doing that to keep up with the competition.

While they're known for their kettle-style potato chips, Kettle Brand also sells tortilla chips,cheap retro jordans, which they market as the "healthier alternative."

"Unlike other plain tortilla chips brands, we focus on all-natural, organic and carry non-GMO ingredients,cheap jordans for sale," McCullagh said.

After all, who wouldn't want to get a piece of

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