Audemars Piguet CODE 11.59 26393OR.OO.A028CR.01

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How the Code 11.59 is the future of Audemars Piguet

Audemars Piguet Code 11.59 caused controversy when it launched in 2019 - but sales are up 100% this year, and the company is ambitious about it.men ap watch

Not so long ago, watch criticism was a moderate business. Watch magazines, hardly plural, sit in the hobby section of newsstands, somewhere between a railroad modeler and a utility boat owner. There are online forums for collectors. all is well. Back in those days, I once asked the editor of a watch magazine why his magazine never spoke ill of watches. "It has no value to our audience," he replied.

He was right. Watch magazines were—and are—escapism. Unlike a car or a blender, a watch won't get you killed or set your house on fire. There's no need to say that if you don't like watches. As an edit, you just ignored it.

The absence of a watch, or at least no response to it, is a testament to how much has changed over the past decade, like Audemars Piguet's Code 11.59. It was launched last year and is reminiscent of Apple's launch event. Bold, disruptive, everywhere.replica NOMOS GLASHUTTE Watches

Watches are big news. From a design perspective, this requires some thought. It's round and octagonal at the same time; classic from the bird's eye view, edgy from the side. It's also very detailed, right down to the gold logo, and it's produced using a chemical process called galvanic growth, a bit like 3-D printing (only this one got its own section during launch). At its debut, there were 13 models and 6 movements, 3 of which were brand new. Geneva Airport is painted in its pink forest campaign artwork, as are newspapers and magazines around the world.

It's also strategically interesting. Not that the brand would say it in such clear words, but it was seen as an acknowledgment by The Associated Press that it had to diversify from its iconic Royal Oak sports best watch replicas.

But despite this, Code 11.59 is deeply polarized - some elements of the online backlash are vicious. Faceless Instagram accounts came in, brandishing their virtual knuckle dusters and digital baseball bats and making fun of its name. As if to confirm how much things had changed, at the Watch Forum at Dubai Watch Week last November, one of them sprayed their gruff views onto a giant screen from a keyboard in the distance, while the panelists on stage I stared blankly at the abuse of Code 11.59.

But for all trolling, sales performance tells a different story. “We are now selling twice as many Code 11.59 watches per month as we did last year, the year of release,” said François-Henry Bennahmias, the company's bullish chief executive. “We wanted to get more, but because of the crisis we lost two months of production, we won't be able to. Last year, we made 2,000 Code 11.59 watches. This year, we wanted to make 4,000, but it will be 3,000 . The series is in good shape - it's a global success."buy replicas watch

Nor has it diminished the brand's Code 11.59 ambitions. Bennahmias said they have planned the series for the next five years. Some of them are already here. In July, we launched a range of self-winding and self-winding chronographs, each in five new colourways, the best of which is a white gold and smoky burgundy dial combination that adds even more to the collection tailoring charm.

Then in early September came the astonishing 50-piece limited edition self-winding flying tourbillon chronograph with graphic numerals on a skeletonized dial (some might see two monkeys in the design, some might see steam punk gas masks), a timely reminder that, aside from its high-profile business relationships with basketball players and golfers, the AP is still very good at making complicated old-fashioned businesses. And then as if to underscore the point, last week it announced five unique Code 11.59 Grande Sonnerie Carillon Supersonnerie timepieces with "Grande Feu" enamel dials, created by the red-hot Anita Porchet and her studio.best fake watches


These updates may not prove that Code 11.59 is an absolute success, nor that it is beyond reproach (without a watch), but they show how committed AP is to it and its confidence in the future. After all, let's remember this: In the 1970s, the Royal Oak had a slow start. Currency now. Code 11.59 is a long way from it, but it would never be a fool to say it.who sells the best replica watches