[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] observation     of usability tests  offers made (online advertising)  2nd  on-screen legibility of fonts  [See Legibility of fonts] online advertising  2nd      action section      analysis of      annoying ads      clarity of language      clickthrough      compelling      contextual ads      contextual placement  2nd      deceptive ads      entertaining ads      functional ads      no-nonsense ads      offers made  2nd      payment methods      selecting sites for  2nd  3rd      standards      targeting ads  2nd      types of ads  2nd  3rd  4th  5th  6th  7th      visual impact  online cash     for online payment  online payment options  [See Payment options] online revenue models  [See Revenue models] open exploration usability tests  optimization     of images         designing for speed  org chart     as site structure  2nd  organization of web sites  [See Information architecture] organizational needs     determining importance of web site features  organizing     web pages  2nd  over-the-shoulder observation (usability testing)  Owen, Wendy     bio of      collaboration  2nd  3rd      org chart as site structure  2nd      pop-up windows      prioritizing elements for information architecture      visual design