[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] pacing of web site information     effect of web site speed on  page schematics     information architecture documentation  page size     reducing  page-layout software  page-top nav bar     for navigation  pageviews     versus hits  paid links  2nd      sources of traffic  paper prototypes (usability testing)  patterns     traffic analysis  patterns in traffic analysis  2nd      seasonal patterns  2nd  3rd  pay-as-you-go services      matchmaking (revenue model)  payment methods     online advertising  payment options  2nd  performance     for advertising revenue  persistent navigation  [See Global navigation] personality conflicts  [See Corporate politics] personas (user research tool)      creating  2nd          action section  photo editors     role of  PHP  2nd  3rd  4th  5th  physical space     navigation as  picture size     editing video  placement of elements     usability testing      visual design tips  placement of page elements     designing web sites  planning     for compatibility  2nd  planning web sites     advantages of web sites      balancing goals for  2nd      competitive analysis  2nd          evaluating competitors  2nd  3rd          identifying competitors  2nd  3rd  4th      defining feature set          action section          core features          prioritizing features  2nd  3rd  4th          writing blue-sky list  2nd      domain names          action section          frequently asked questions          registering names and trademarks  2nd          selecting suffixes          types of names  2nd  3rd      examples of goals      goals action section      importance of      mission statements  2nd      product plans  2nd  3rd  4th          action section          assumptions section          budget section          competition section          feature set section          marketing section          mission statement and goals section          name section          revenue model section          schedule section          target audience section          team members section          traffic patterns section      reasons for needing web site      revenue models  2nd          action section          advertising  2nd  3rd          generating leads          matchmaking  2nd  3rd          payment options  2nd          product sales  2nd  3rd          selecting  2nd  3rd  4th          subscription fees  2nd  3rd      simplicity, importance of      stating goals for  2nd          company sites  2nd      strengths of web medium  2nd      usability versus entertainment  2nd      users         avoiding assumptions about          determining needs of  2nd  3rd  4th          estimating audience size  2nd          importance of  2nd          importance of web site to          predicting wants of  2nd  3rd          profiling  2nd  3rd  4th  5th  6th          researching  2nd  3rd  4th  5th  6th  7th          segmenting          understanding behavior of  2nd  3rd  4th  5th          visualizing  2nd  3rd  4th  5th          what to avoid on web site  2nd  plans  [See planning web sites, product plans] platform     effect on web design  platforms     cross-platform testing         improving site speed      effect on compatibility  plug-ins      effect on compatibility      effect on web design      Flash  2nd  3rd  4th  PNG image format  political nature of defining web site's feature set  politics  [See Corporate politics]2nd  [See Corporate politics] poorly defined product     problems with  pop-up ads      standard sizes  pop-up windows  2nd      for audio files      for video files  portals     online advertising  Powazek, Derek     bio of      like begets like feedback      mood of web site and visual design      testing web sites      tips for designing web sites  predicting user wants  2nd  3rd  preference rating (user research tool)  preference ratings (user research tool)     predicting user wants  preparing     audio for web sites         avoiding background music          compression          file formats          list of uses for audio  2nd          steps for  2nd  3rd  4th  5th  6th      files for web sites         compression  2nd  3rd          memory (storage space)  2nd  3rd      images for web sites         compression          file formats          steps for  2nd          types of images  2nd      video for web sites         compression          file formats          list of uses for video          steps for  2nd  3rd  price     for advertising revenue  print colors     matching with screen colors  2nd  prioritizing elements     improving site speed      steps for creating information architecture  prioritizing options     and visual design      visual design tips  prioritizing web site features  2nd  3rd      chart for      process for  problem definition (application development cycle)  2nd  process     versus product  producers     role of  2nd  product     versus process  product definitions  [See functional specifications] product managers  [See Producers] product placements  product plans     writing  2nd  3rd  4th          action section          assumptions section          budget section          competition section          feature set section          marketing section          mission statement and goals section          name section          revenue model section          schedule section          target audience section          team members section          traffic patterns section  product sales (revenue model)  2nd  3rd  production     effect of site speed on  production leads     role of  2nd  production managers  [See Production leads] profiling     users  2nd  3rd  4th  5th          action section  profitability     improving         Webmonkey example  programmers     role of  programming  [See client-side scripts, server-side scripts]2nd  [See Engineering] programs  [See Applications] project leads  [See Producers] project management  2nd  3rd      "process"  2nd      brainstorming sessions  2nd  3rd  4th      clarifying mission and goals  2nd      decision-making process  2nd      red flags in  2nd  3rd  4th      saying "no"  2nd      saying no      schedules         saving slipped schedules          setting  2nd  3rd  4th      team management  2nd          assembling a team  2nd          avoiding burn-out          collaboration  2nd  3rd  4th  5th  6th          corporate politics  2nd          languages for communication          motivation          multi-disciplinary team          roles of team members  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th  12th  13th  14th  15th  16th  17th  18th  19th  20th  21st  22nd  23rd  24th  25th  26th  27th  28th  29th  30th  31st  32nd  33rd          structure of team  2nd  3rd  4th  5th  6th  7th  project managers  [See Producers] promoting web sites  2nd      action section  2nd      cross-media strategies  2nd  3rd  4th      email          collecting addresses  2nd  3rd  4th          reasons for using          selecting software for newsletters          selecting strategies  2nd  3rd          tips for  2nd      linking strategies  2nd          directory listings          headlines          links from other sites  2nd          paid links  2nd          search engine listings          top-level versus deep links  2nd      online advertising  2nd          action section          analysis of          annoying ads          clarity of language          clickthrough          compelling ads          contextual ads          contextual placement  2nd          deceptive ads          entertaining ads          functional ads          no-nonsense ads          offers made  2nd          payment methods          selecting sites for  2nd  3rd          standards          targeting ads  2nd          types of ads  2nd  3rd  4th  5th  6th  7th          visual impact      tips for      word-of-mouth  2nd          affiliate programs  2nd          tell-a-friend programs  2nd  3rd  promotional offers     encouraging repeat visitors  psychographics (user profiles)  pull-down menus      avoiding use of      for navigation  purchase patterns  purchasing     email address lists  purpose of site     obscuring